In alignment with our company’s unwavering commitment to providing innovative and technology-driven imaging solutions to customers in Africa, Canon Central and North Africa announced the much-anticipated Multicam Show, which was held in Nigeria for the first time on 4th July 2023.
The exclusive event provided a platform to showcase Canon’s cutting-edge multicamera technology and foster collaborations and partnerships to drive business opportunities in Africa while enhancing end-user confidence in Canon products.
With an impressive lineup of experts from the imaging and technology sectors, participants were able to connect and interact with professionals who have extensive knowledge and expertise in their respective fields, gaining insights into the latest trends, techniques, and solutions in the multi-cam industry.
Amine Djouahra, B2C BU Director, Canon Central & North Africa, says,
« We are thrilled to have brought the Multicam Show to Nigeria, where our primary objective was to get closer to our valued customers and provide them with a hands-on experience of Canon’s promising multicamera technology. Our aim was to demonstrate how this technology can enhance and provide solutions to their current workflows. The event was specifically tailored to our target audience, which included professionals from the broadcast industry, radio stations, educational institutions, and houses of worship. We showcased some of the exciting new technologies and solutions that Canon will be providing through our PTZ (Pan-tilt-zoom), ENG (Electronic News Gathering), and cinema lineup. Our goal was to empower our customers by giving them the opportunity to explore the capabilities of Canon’s multicam technology and inspire them to elevate their multimedia projects to new heights. »
Driving the shift to digital technology in Africa
The event presented a great opportunity to drive and encourage the digital technology shift in Africa’s multimedia industry. With majority of the industry yet to transition to digital, raising awareness and educating the market about the importance of this shift is crucial. With its advanced technology and products, Canon is well-positioned to lead this transformation.
An experience to remember
To take the experience to the next level, Canon created distinct experiential zones, each aimed at immersing customers in a dynamic and interactive environment that goes beyond traditional product showcases.
Through our experiential zones and interactive workstation walk-throughs, customers had the unique opportunity to touch, feel and experience our products firsthand. They explored the sleek interfaces, tried out the intuitive controls, and witnessed the seamless integration of our solutions into real-world applications.
Additionally, participants gained valuable insights into the capabilities of multi-cam technology through live demonstrations, interactive workshops, and presentations by professionals.
